The world we live in today is run by data, from smartphones to smartwatches to Google maps. Data plays a key role in understanding the health status of individuals and populations. A growing body of data highlights the link between health inequities and social needs (e.g. housing, food, income) and social determinants of health, conditions where people live, work, learn, work and play affect health risks and outcomes.[i] “Without a clear understanding of existing health inequities, well-intentioned strategies may have no effect on or could even widen health inequities.”[ii]